Winds of Change
"Do you know what the best part is? They're going to turn the schmaltz back up to 11. Oh yes. People will have their Kodak moments again. They're going to bring back all those damn picture of the cute puppies and and the cuddly kittens and the cooing babies and that-that doe-eyeed kid, you know the one."
One commenter says that the Kodak video began as an internal presentation for the Wall Street Journal's D: All Things Digital conference last May. Afraid that tech snobs would wonder why Kodak was even invited (much less delivering a keynote), the company knew it would have to prove to the attending technorati -- CEOs and top level execs from the biggest and arguably best tech companies in the country including Microsoft, Apple, Sony, Google and Dell -- that it belonged at the exclusive digital conference.
"...and they're all going to look like freakin' Annie Leibovitz shot them."
This is a commercial that was produced for internal use. But it has become so popular, especially with employees, that Kodak has released it for external viewing. It demonstrates that Kodak not only understands it's changing business but also has a sense of humor.
7 January 2007 by Melissa Lyttle
<< Previous | Next >>
|